Hi there! My name is Rachael - and yes, it’s spelled with an extra “a.”
I used to be told my sensitivity was a weakness. The truth is, it’s my edge; it’s how I build trust quickly, spot friction early, and keep teams steady through change. I care deeply about what I do and who I do it with, and am inspired by my family, friends, and community to contribute to something bigger than myself.
This is what fills my heart and soul.
This is how my brain is wired.
I create structure with heart, turning complex programs into clear, actionable plans. Across advertising, food innovation, and outdoor apparel, I've led cross-functional teams from concept to launch, including 3-4 concurrent seasons at The North Face, 23 brand concepts at Nextbite, and integrated campaigns for 3-6 clients at once.
I start by understanding the business and getting to know the people in it as individuals: how they see the work, how they prefer to communicate, and how they like to be managed. That lets me spot challenges early, build solutions tailored to how the team works best, and deliver on time while keeping everyone energized.
