Daisy Cottage Cheese

Select a Label Sweepstakes & The Daisy Difference

Daisy is different from most cottage cheese brands. It has simple ingredients that consumers understand and can pronounce: cultured milk, cream, salt. Choose Daisy and taste the difference for yourself.

Deliverables:

• ShortStack Facebook Application

• Paid Social

• In-Store POS

• Digital Banners

Campaign Results:

• Campaign duration: 30 days

• Impressions delivered: 1,259,260

• Entrants: 16,849

• Website clicks: 22,940

• Link click through rate: 1.82%

• Completion Rate: 70.34%

• Selected Daisy’s Tub: 93.47%

UX for Select a Label App

Design for Select a Label App

Social Media for Select a Label

Daisy Difference In-Store POS Shelf Talker

Social Media for Daisy Difference