California Almonds

Garage Sale

With six grams of natural protein, there’s nothing you and almonds can’t do. Including auctioning used goods like a boss.

Deliverables:

• Broadcast TV and Radio

• Digital Video and Banners

• Paid Social (Video, GIFs, Cinemagraphs, Carousels)

Campaign Results as of May 31, 2020:

• Broadcast TV & Radio:

  • Total Impressions: 359,753,606

• Paid Social:

  • Generated 32,547,363 impressions at $3.67 CMP, beating planned paid social CPM of $5.00

  • Delivered 7,539,300 video views at a 68% video completion rate, and seen increasing performance throughout the campaign due to backend optimizations

• Display

  • Total Impressions: 227,832,922