Brewers Association

That’s Independence You’re Tasting

Designed to drive awareness and purchase of independent craft beer, the independent craft brewer seal increased the visibility of independent craft beer and brewers. Seek the independent craft brewer seal so you can taste independence.

Deliverables:

• Paid Social (Videos - contributing to broader campaign)

Overall Campaign Results:

• Drove 124MM impressions in 2019, exceeding plan by 87%. Equates to $305,000 value in over-delivered exposure

• That’s Independence You’re Tasting delivered 20MM video views at a 92% video completion rate overall, exceeding all benchmarks (42-100%)