Alden’s Organic Ice Cream

Come One, Come All

Alden’s believes in doing life together. And there’s so much goodness to go around, we can’t help but share it! It’s not like a commune or anything. We’re just a group of people sharing the same values. Come one, come all. And, have you tried our ice cream?

Deliverables:

• Digital Video and Banners

• Paid Social (Videos, GIFs, Cinemagraphs, Carousels)

• In-Store POS

Campaign Results:

• Exceeded plan impressions by nearly 4 million

• 17-point lift in Ad Recall within paid social (2.5x the industry average)

• 3% lift in Purchase Intent for 25 to 34 year olds

• 20% increase in sales in the Portland, OR market during the campaign

• Videos were viewed just over 17 million times

• Over 12,000 new Alden’s product purchases via Ibotta campaign