California Almonds

Julie Ertz & The Women’s World Cup

With the natural energy and protein in almonds, you have the power to own your every day everyday. See how almonds fuel Julie Ertz off the field.

Deliverables:

• Broadcast TV

• Connected TV

• Digital Video and Banners

• Paid Social (Video, GIFs, Cinemagraphs, Carousels, Stories)

Campaign Results:

• Total Impressions Across All Media: 334,016,088

• Paid Social:

  • Video Views: 63,894,374

  • 12% lift in Ad Recall

  • 68% of ads served with sound on

  • Impressions: 222,030,566

• 32% increase in almond mentions

• 21,031,618,784 almonds eaten during the world cup

Awards: Denver One Club’s 2019 Bronze for Social Post/Campaign