Truly Grass Fed

Pairs With You

With sustainability and animal welfare top of mind, this new Irish Dairy brand has values that pair with you.

Deliverables:

  • Digital Video

  • Paid Social (Videos, GIFs, Carousels, Cinemagaphs)

  • Digital Banners

Campaign Results:

  • Valassis Digital & Mobile Video

    • Observed a 8.8% sales lift for Truly Grass Fed Cheese and sales lifts were observed immediately after the campaign started

    • Reached 8.6M device users matching our audience

    • Video Completion Rates: 12.6% (benchmark of 8-12%)

    • Click Through Rate: 0.29% (benchmark of 0.20-0.25%)

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